"The most underrated and least known tool in a RevOps stack with Salesforce."
The Challenge
Before Pyko, Sunday's RevOps team relied on a combination of Slack messages in dedicated channels, native Slack alerts, and emails to stay informed about important CRM changes. The approach was fragmented and created significant pain points.
Key Pain Points
- ✗ Data quality issues - Opportunities without recent touchpoints, opportunities lost by users who left, and internal flow issues
- ✗ Time-consuming development - Each custom alert took 2-3 hours minimum to build with Zapier or Salesforce native flows
- ✗ High maintenance burden - Even more time required to maintain these custom integrations
- ✗ Poor UX - No ability to easily update from Slack; users had to go to the CRM or build even more custom flows
The Solution
With Pyko, Sunday's RevOps team transformed their approach to CRM monitoring and data quality management. They now run over 20 active automations that would have taken weeks to build with their previous approach.
Top 3 Most-Used Automations
- 1 SDR to Sales Handover Sanity Check
Ensures opportunities driven by SDRs are properly monitored and updated by sales
- 2 Lead Inbound Sanity Check
Makes sure all inbound leads are being managed and not falling through the cracks
- 3 Ops/Billing Issue Alerts
Alerts account owners when customers have billing or operational issues
Favorite Features
Direct Group Messages
"Ability to create direct group messages with several stakeholders - very powerful for coordination."
Deep Lookup Chains
"Ability to add all related fields and go lookup after lookup - just matching our CRM infrastructure complexity perfectly!"
"Pyko saves us a lot of time and gives peace of mind. When we add a specific flow and want to avoid data leaks or issues in our CRM flows, we push an alert in case something breaks - which is always happening in Salesforce. It helps us track and fix edge cases we didn't think about in the first place."
The Results
The improvements from Pyko have been transformative for Sunday's operations:
- Improved data quality - The primary measurable improvement across the CRM
- Faster RevOps team - Ability to move faster and automate quality sanity checks
- Low maintenance cost - Great ROI given the ease of implementation
- Peace of mind - Confidence that edge cases and data issues are being caught
What would happen if you stopped using Pyko tomorrow?
"That would be very annoying. We would have to find alternatives and workarounds, and would probably lose some motion... or just find another competitor, which are usually more expensive."
"The most underrated and least known tool in a RevOps stack with Salesforce."
Robin Iss, Head of RevOps at Sunday
NPS Score: 9/10